Books
Dan Ariely. Predictably Irrational Harper, 2009
Ori Brafman and Rom Brafman. Sway: The Irresistible Pull of Irrational Behavior. Broadway Business, 2009
Richard H. Thaler and Cass R. Sunstein. Nudge: Improving Decisions About Health, Wealth, and Happiness. Penguin, Updated edition, 2009
Tom Vanderbilt. Traffic: Why We Drive the Way We Do (and What It Says About Us). Vintage, 2009
Selected Articles & Papers
Erel Avineri and Phil Goodwin (Editors) Individual Behaviour Change: Evidence in transport and public health (PDF). University of the West of England. Center for Transport and Society. November 2009.
Stephen V. Burks et. al. Overconfidence is a Social Signaling Bias. (PDF)IZA Discussion Paper No. 4840, March 2010
http://www.iza.org/
Colin F. Camerer and George Loewenstein. Behavioral Economics: Past, Present, Future in Advances in Behavioral Economics, Princeton University Press, 2003.
Sean D. Hamill. To Slow Speeders, Philadelphia Tries Make-Believe. New York Times, July 12, 2008
Jonathan L. Gifford and Cristina Checherita. Boundedly- and Non-Rational Travel Behavior and Transportation Policy . George Mason University School of Public Policy, Working Papers Series. July 2008
Erica Goode. On Profit, Loss and the Mysteries of the Mind: A Conversation With Daniel Kahneman. New York Times. November 5, 2002
Daniel Kahneman. Maps of Bounded Rationality: a Perspective on Intuitive Judgment and Choice. (PDF) Nobel Prize Lecture, December 8, 2002
Justin Kruger and David Dunning. Unskilled and Unaware of It: How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments. Psychology, 2009, 1, 30-46
Matt Nauman. Green teams: Silicon Valley employees use peer pressure, creative ideas to help the environment (PDF). Mercury News,10/12/2008.
D. A. Redelmeier, and R. J. Tibshirani. "Why cars in the other lane seem to go faster." Nature 401: 35. 1999
Jeff Sommer. When Humans Need a Nudge Toward Rationality. New York Times, Business, February 7, 2009
John Tierney. Carbon-Counting Phone. TierneyLab - Putting Ideas in Science to the Test. New York Times, October 1, 2008
Bonnie Tsui. Greening With Envy: How knowing your neighbor’s electric bill can help you to cut yours. Atlantic Magazine, July/August 2009
Tom Vanderbilt. The best way through a traffic jam. The Times, London, August 29, 2009
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